Slim Jim Bookalog
Over many years, I collaborated with MSLO’s extraordinary marketing team, copywriters, and production staff, creating successful promotions from concept to designing, to art directing photoshoots, presentation of layouts, all the way through delivery of final files.
This “Slim Jim” mailer was one of many test variants based on my original design which had proven to be one of Martha Stewart Living’s most “unbeatable” direct-mail packages. I was regularly contracted to develop innovative test strategies that would tap into MSO’s target audience + push its limits in new ways.
Bookalog
The Allure bookalog was an innovative format that I designed + devloped alongside one of the industry’s top copywriters and Condé Nast’s marketing team, that proved unbeatable against numerous test packages + creative teams. We adapted + updated it over multiple years, while it continued to be a workhorse building circulation numbers.
Membership Brochure
MSLO were masters of establishing partnerships before it was a “thing,” in order to build the reach of newly acquired or established titles. To this end, I was contracted to create various printed assets supporting partnerships between Everyday Food + Whole Foods, or this collaboration between The Body Shop + Whole Living, bringing greater visibility to MSLO’s new titles while lending Martha Stewart’s trusted powerhouse brand to her partners.