Om Factory Aerial Yoga
[IN THE WORKS]
An aerial arts studio dedicated to personal discovery as much as physical flight, freedom & fun, Om Factory needed a website upgrade that better reflected their friendly, inclusive spirit. Having been engaged with the studio over many phases of it’s development, I was well-positioned to relaunch the website in a way that embraced their joyful sense of community, while also providing functionality such as web-responsiveness, streamlined navigation for visitors, and simpler maintenance for staff. Under construction.
creative direction, web design, brand development, copywriting
Roundtable Cultural Seminars
[NON-PROFIT]
2021
An established lifelong-learning organization with a devoted following + distinguished team of educators, Roundtable had an abundance of enthusiasm for their product, but lacked the brand cohesion + recognition needed to help them compete with a growing ongoing-education industry.
RCS contracted me to invigorate + elevate their brand identity in a way that would resonate with older, more affluent clients while also embracing a broader younger audience. I leveraged a vibrant color palette, increased social presence, and crafted a highly-efficient and dynamic website that showcased their extensive class offerings + outstanding roster of moderators.
creative direction, web design, logo design, brand identity, brand development, email content + design, copywriting
URBAN-FACTORS
[Land-Use + Development Consultancy]
2023
The latest endeavor in a mile-long list of accomplishments, Margery Perlmutter created Urban Factors Consultancy to put her amassed expertise to work helping clients maximize the potential of their NYC properties. In the early stages of it’s conception, Margery asked me to design a website for Urban Factors that also incorporated her public policy projects + priorities under the same umbrella.
Together we weighed her goals, and crafted a site that met the early and projected needs of her burgeoning business, and was inviting to the full breadth of her diverse target audience from architects to investors. I was honored to be invited to this collaboration.
creative direction, web design, logo design, brand identity, brand development, print collateral, copywriting
Megamedia Consulting
2022
On-camera host, storytelling expert, and executive coach, Megan Meany was ready to level-up her media consultancy with a brand makeover that projected her inspirational entreaty for clients to take their “content from ‘meh’ to MEGA.” Her concept that corporate content need not be boring, resonated with me.
I rebooted Megan’s set of Master Class presentation decks to engage clients using the same strategies she was teaching — be direct, be brief, be personal. We brought this approach to other channels, integrating it into social strategy, print collateral, and embodying Megan’s confidence + clarity into her new website.
creative direction, web design, brand development, social media content, email content + design, presentation design, print collateral, copywriting
Akromukti
2018
Sandhi Ferreira — a talented yoga instructor + acrobatic performer — created Akromukti to encompass her diverse offerings in the healing practices of yoga, acrobatics, and aerial dance. Akromukti’s website was designed as a venue to keep followers up-to-date with Sandhi’s class + performance schedule that also showcased her creative + sensual style, and increased her ability to tap into a thriving market.
creative direction,
web design, brand development, copywriting