Roundtable Cultural Seminars
[NON-PROFIT]
2021
An established lifelong-learning organization with a devoted following + distinguished team of educators, Roundtable had an abundance of enthusiasm for their product, but lacked the brand cohesion + recognition needed to help them compete with a growing ongoing-education industry.
RCS contracted me to invigorate + elevate their brand identity in a way that would resonate with older, more affluent clients while also embracing a broader younger audience. I leveraged a vibrant color palette, increased social presence, and crafted a highly-efficient and dynamic website that showcased their extensive class offerings + outstanding roster of moderators.
creative direction, web design, logo design, brand identity, brand development, email content + design, copywriting