Martha Stewart Living Omnimedia
Slim Jim Bookalog

Earlier in my career as a graphic designer, I specialized in the design + production of direct-marketing packages that boosted the circulations of numerous major NYC magazine publishers. For Martha Stewart Living Omnimedia, I created a wide range of winning promotional material including direct-mail packages, brochures, renewal series, ads, and more.

Over many years, I collaborated with MSLO’s extraordinary marketing team, copywriters, and production staff, creating successful promotions from concept to designing, to art directing photoshoots, presentation of layouts, all the way through delivery of final files.

This “Slim Jim” mailer was one of many test variants based on my original design which had proven to be one of Martha Stewart Living’s most “unbeatable” direct-mail packages. I was regularly contracted to develop innovative test strategies that would tap into MSO’s target audience + push its limits in new ways.

creative direction, direct mail, art direction, graphic design, print design, production, copywriting

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