Condé Nast / Allure
Bookalog
The “booklog” was a mini-magazine sampler that showcased tantalizing tips + poplular celebrity favorites, and was a more effective preview for prospective subscribers than traditional direct-mail packages (until YouTube + social media took over), with the added benefit of higher retention.
The Allure bookalog was an innovative format that I designed + devloped alongside one of the industry’s top copywriters and Condé Nast’s marketing team, that proved unbeatable against numerous test packages + creative teams. We adapted + updated it over multiple years, while it continued to be a workhorse building circulation numbers. creative direction, direct mail, art direction, graphic design, print design, production